STEP 01
Make the message matter.
Pick one useful, interesting, or relatable point. Give people a reason to stop scrolling—and something to take away.
Ask: What is the one thing I want them to remember?
Ideas that grow / Free MAP planner
Turn ideas
into impact.
A simple MAP for your business on social media. Find your message, know your audience, and choose where to share it.
For new founders with something worth sharing.
Bigger ideas.
A clearer direction.
Plan. Create. Share.
A little structure. A lot of possibility.
Free to usePlain-language guidanceA repeatable process
The framework
Three decisions.
One better post.
You don’t need a complicated content strategy to get started. Make three small decisions: Message, Audience, Platform.
Use it before you film, write, or publish. It gives every idea a job to do.
STEP 02
Talk to someone, not everyone.
Define who you want to help or attract. Build the post around a question, frustration, or goal they actually have.
Ask: Who needs to hear this today?
STEP 03
Choose the right home.
Shape your idea for Facebook Reels, TikTok, or Instagram. Match the format, opening hook, and next step to where you publish.
Ask: Where will this message feel most natural?
Your next post starts here
One idea.
Put it on the MAP.
Open your notes and write three lines: what you’ll share, who it’s for, and where it’ll go. Then add a strong opening and a clear next step.
Try this starting pointNo magic formula. Just a clearer place to begin.
MAP in practice / Business growth
“3 mistakes keeping your business from growing.”
- Message
- Three common mistakes, with one practical fix for each.
- Audience
- People starting or growing a business.
- Platform
- Facebook Reels. Open with the hook, then get straight to the fixes.
Close with a next step: “Save this before you plan your next week.”